Looking for a marketing company that can help you? Then you need an esports agent. Here’s a guide to finding the right one.
Esports is one of the fastest and most popular forms of entertainment in North America, and it is only growing. If you are in the esports arena, then you will need a marketing and advertising company that will help you understand your industry, your demographics and your market. For that, you will need a dedicated esports agency, one with the experience, expertise, and ideas that will take your esports venture to the next level of success.
But how do you find the right esports agency for your company? By following this helpful guide. Below, you’ll find tips and tricks for finding an esports agent in your area, how to evaluate them before signing a contract, and how to make sure you get the results you pay for. By following this guide, you may find the perfect esports agency for your business.
1. Do research on who is doing research
Many marketing and advertising companies basically make plans by throwing ideas against the wall and settling on what sounds best to them. Some people call it “brainstorming,” but when it’s done with research and insight, it’s really just a bull. The truth is that we have so much access to numbers and data today that coming up with plans that “just sounds cool” is no longer enough. Always look for esports agents who do research and have data to back up their plans. That way, you know they have thought about it, and the results will be more consistent.
2. Find someone with a certain experience
The truth in marketing today is that agencies have their hands in a lot of different pots. An agency that specializes in toy marketing, for example, will always have clients in technology, food, and beauty as well. The same goes for esports agencies: they’ll have many other industries they service. But even then, don’t trust your company’s future to an agency with no experience in esports. Because the industry is booming and so niche in many ways, going with someone who has never worked in it before could fail you. Instead, check with clients from any potential agency to make sure they’ve done work in tech and esports, and that the work they’ve seen is a success.
3. See their work
Most marketing agencies will have samples of their work on their website, and you should give them a careful check. You may be surprised to find a campaign that you have seen before and it might even encourage you to convert. Look at their work. If they have case studies, even better. Always check work and think about reasoning and success. But for your next esports agency, see if the job has the feel and attitude you like. Yes, one agency job may have seen great results, but if it’s conservative and your company has an attitude, then it may not be a good fit.
4. Go with the data
Previously, there was a mention of how much data there is in the world today. That data shouldn’t just drive campaign development. This should drive results too. A marketing or esports agency that doesn’t want to provide you with detailed reports is one that has something to hide, especially in today’s data-saturated environment. Always go for a company that not only has data to talk about their previous campaigns but that will also offer data on how their job is for you to do. They should also offer options for how they can make tweaks to the plan as it happens so that things that aren’t working properly can be adjusted for more success.
Today, it looks like there are a million marketing, advertising and PR companies in the world. Choosing which one helps your esports company reach new levels of success might seem impossible. But narrowing it down to the perfect one is possible. Always start with a company that has experience in esports, or even with a dedicated esports agency. From there, look at their past campaigns to see if they’ve seen the kind of success you want and the type of idea your company fits into. Lastly, always go with the data in formulating and evaluating campaigns. Then, you’ll have the perfect esports agency for your company.