With esports growing in popularity, sports advertising agencies have the opportunity to make big bucks and help promote brands on a much larger scale than with traditional sports.
What is eSports Marketing, and How Can It Be Beneficial?
With the growing popularity of video games in today’s modern society, there are exciting new opportunities for sports advertising agencies. This opportunity comes in the form of esports, a sport that is growing fast and very popular.
People from all over the world compete or watch esports gaming tournaments. With such a wide scope, companies can use the opportunity to get their brand noticed by a large number of people from all over the world, and all they have to do is sign a deal with an esports advertising agency.
What are the main goals of eSports Marketing?
Similar to other sports advertising agencies, esports advertising agencies aim to make money through the popularity of esports, either through traditional brand advertising, or through sponsorship. By sponsoring tournaments or athletes, or simply by getting advertising space at esports events or on the esports stream, brands stand to gain a lot of attention.
Who Benefits?
Since large companies are willing to spend top dollar to promote their brands, everyone involved benefits.
First and foremost, esports advertising benefits esports athletes. If, for example, an esports player or smaller streamer gets enough attention that the company wants to sign an advertising deal with them, then that player has the opportunity to greatly expand his audience and receive more money than he previously received.
Likewise, if a brand manages to sign an advertising deal with a very popular player who has millions of followers, or if they can sponsor a large-scale esports tournament, then their brand will receive large-scale representation, which will likely result in their revenue increasing as a result of the increase. popularity of their brand.
Unique Opportunity to Advertise
While traditional sports have long been used by sports advertising agencies to help companies promote their brands, there are some limitations to this type of advertising. For example, although sports are very popular among people around the world, many people only get involved with sports teams or athletes who come from their own region. So even though sports are immensely popular, there are limitations attached to the potential for advertising.
However, with esports, the opportunities are nearly endless for worldwide advertising. Instead of just being devoted to their home team, most esports fans follow teams from around the world.
Companies can benefit greatly from working with esports advertising agencies and promoting their brand that way because their brand will be advertised not on a limited scale – region-specific – but on a worldwide scale, and with people from different countries perhaps becoming aware of their brand for the first time.
Potential Future Opportunities
In the future, esports advertising agencies will likely stand a greater chance than they do now to profit from the success of esports. Consider, for example, that an esports athlete becomes world famous as some professional athlete. With the fame and attention that will be brought to a brand that represents that athlete, esports advertising agencies will have the opportunity to expand and make more money than they do now.